Paul Squires

Official Website of Paul Squires - Entrepreneur & Digital consultant at Finsbury Media

Welcome to my Website

I’m Paul Squires, Digital Consultant at Guildford's Google Premier Partner Agency, Finsbury Media.

Here I will write about things I’m involved in, upcoming events, and also what interests me.

I appreciate you spending your time checking it out.

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Finsbury Media PPC and SEO Agency Autumn update 2019

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Ok here goes – it’s been a great summer so here is an update what’s been happening since I last posted….seems ages ago!

Finsbury Media were featured in the glossy ‘A Celebration Of Surrey Life‘ magazine – if you missed it here’s a pic.

The article mentioned the very popular Masterclass events I ran at our 2nd office at guildford SPACES.

I may do some more in the future so please keep an eye here and on social media (Linkedin and twitter). It gives me no greater pleasure than helping local business owners with advice, and pleased they were so popular.

I was keen that we had some activity at Trade Shows over the coming months – so have booked a place at the Kent Construction Expo in Kent on 3rd October.  This new show is from the same folks that did the Kent Vision Live Event and is one of our favs so should be well attended.

You can book your free place here

I will be there the whole day and happy to share tips and advice on PPC and Digital Marketing and SEO and all that good stuff.

Then we have another show in Woking – our first time at Woking Means Business.  This one day event in the heart of Woking will showcase lots of local business

I’m also giving a talk and you’ll hear about

  • Digital – How it differs from traditional marketing
  • Google Ads overview
  • Why Know should your numbers
  • The ‘3 x 3’ Rule that all web pages should follow
  • The truth about those magic Marketing Beans!

You can get your free ticket here

Also breaking news – I was made aware of the Bulgarian Digital Week 2019 –  23-28 September – showcasing the latest innovations in the field of information technology and telecommunications.

Over 30,000 visitors will hear about digital transformation and the benefits of implementing digital business solutions.

During the week, 13 conferences will be held that will address the problems and digital solutions in the field of digital technologies, internet marketing, smart cities, startups, logistics, etc.

I’m happy to have been asked to speak at the event on the 26th, and will cover optimisation and why it is important to track PPC campaigns. Many of the talks will be streamed live at this massive event. This is my first overseas speaking engagement for Finsbury and very much looking forward to meeting everyone at the show.

You can find our more here

 

 

And finally we have entered 3 categories in the Surrey Business Awards  2019.

Organised by Platinum Event Management, a division of The Platinum Publishing Group and publishers of the leading business magazines in the UK, the 2019 awards programme is even bigger and better with categories to suit every type and size of business, from start-ups to SMEs and large international companies.

2019 sponsors include Heathrow Airport, NatWest, Mazars, The Ken Blanchard Companies, Surrey Business School, Partridge Muir & Warren, projectfive, Hart Brown, Kingston Smith, Global, Gemini Print and Surrey Chambers of Commerce.

You can find out more and get tickets by clicking here.

I think thats enough for now – enjoy the Autumn sunshine and hopefully meet some of you soon 🙂

 

Paulie X 

Our first Finsbury Media ‘Marketing & Digital Media Masterclass’ in Guildford

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We completed our first 2 hour event event helping local business with Google visibility – we are running further events and I will update here and on LinkedIn.

Topics covered include PPC, SEO, Social Media and landing pages tips!

I’m pleased to say every delegate ticked the box ‘very satisfied’.

If you want to come to the next event or want to talk about Google Ads, SEO or Facebook ads – get in touch.

 

 

 

Finsbury Media Digital Masterclass – FREE tickets available now

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Are you a business owner needing sensible marketing advice? Have you struggled with marketing your business. Confused about what you should be focusing on and what really works to generate new clients?

Here’s your chance to hear first hand from the experts – with no fluff!

Paul Squires is one of the Senior team at Google Premier Partner Finsbury Media. For 5 years they have helped hundreds of business across the UK succeed online. This exclusive workshop lifts the lid on what Finsbury Media advise their clients every day.

You’ll hear about:

What every successful website needs to generate leads

Free on-line services that drive sales – that you can implement now!

How to get the most from Google to generate sales

Digital vs traditional marketing – and the truth about those ‘Magic marketing beans‘

Social Media overview and what works for our clients

Why SEO is important more than ever

PLUS we will explain

The Finsbury Media 3×3™ rule

Why you need to track your marketing – and we’ll show you how.

Featuring case studies and live demo’s and examples –  not to be missed if you want to get the very most out of your marketing budget.

Event Schedule:

2pm: Registration Coffees and Networking

2.15pm: Event starts

4.00pm: Event ends

Seats are very limited! Register now 

 

Success for Finsbury Media at B2B Expo at Excel, London

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We travelled to the Excel in March to attend Europe’s largest B2B Marketing event –The B2B Expo.

Over 2 days we saw hundreds of people and spoke about our groundbreaking tech and how we transform Google Ad Campaigns with our platform – and alongside drive increased organic results with our SEO tactics.

 

This was the first large event we have attended at it was a great success.

I was invited to speak on day 2 – and spoke about ‘Cutting The Agency Fluff!’ giving sensible and practical tips and advice on how to get the most from marketing budgets using proven strategies and techniques.

Thousands of delegates attended (I think last year it was over 15,000!) so it was an opportunity I did not want to miss.  My talk was taped and will be available on-line soon.

I’ll post updates when this is available. 🙂

If you missed the talk, or are just interested how Finsbury Media can help you with your lead generation just drop me a message.

 

Paulie x

 

It’s not all about impressions – exclusive talk ‘Cutting The Agency Fluff’ at B2B Marketing Expo

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Finsbury Media are attending as exhibitors the B2B Marketing Expo on 27 & 28 March.  I will be giving an exclusive talk ‘It’s not Just about Impressions – Cutting the Agency Fluff!’

I’ll break down what you should be doing, what you shouldn’t – and revealing the secret about MAGIC MARKETING BEANS.

Plus there will be freebies, cupcakes and several hundred pounds of marketing to the lucky winner of a competition at the end of my talk.

Places are limited – free tickets here 

 

Carlos Dasilva and Paul Squires from Finsbury Media collect SBS Award from Theo Paphitis

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Carlos and myself recently travelled to the International Convention centre in Birmingham to meet Theo Paphitis and collect our SBS Award.

Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis.

Theo is best known for his role in TV’s Dragons’ Den. As Chairman of Ryman Stationery  Boux Avenue and joint owner of Red Letter Days  he is a mentor and investor to many other business.

Each Sunday Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. The tweets are reviewed and each week Theo chooses his favourite lucky 6 who are then re-tweeted. As he has nearly a quarter of a million followers, this provides a massive boost to the chosen lucky businesses.

The event was excellent – the event was opened by Kypros Kyprianou CEO of Theo Paphitis Retail Group who introduced the show sponsors Square, iLaw, HP and DHL.

The day included some great presentations from Raja Saggi from Google, and a very inspiring talk from Sir Tom Hunter – who went from trainer salesman to Scotland’s first homegrown billionaire.

The event was a fantastic networking day and thanks to all involved and everyone we met on the day. 🙂

 

 

 

2019 – Time for new beginnings?

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That famous quote ‘Insanity .. doing the same thing over and over again and expecting different results.’

It’s a bit like marketing. Let’s put this in perspective.

What do people do that is nuts?

If you keep running ads in papers that never lead to sales – that’s insanity.

Keep contacting people that will never buy from you  – that’s insanity.

Keep sitting waiting for your ideal client to somehow contact you and transform your business – that’s insanity. 

Keep working with a marketing agency or in house team because ‘it’s always what we’ve done.’ – that’s insanity. 

Fail to embrace digital and technology to streamline your business – that’s insanity. 

It’s crazy – but I guarantee 99% of the people who read this are guilty of some of the above.

What am I suggesting can be done to overcome this madness?

Take a look at what you do, how you do it, and if there are better ways of achieving results.

I’ve done this in my business – made some changes and mixed some traditional things up. And I’m glad I did.

What can you do?

Well if you are responsible for marketing and generating leads – how about seeing what a Google Premier Partner like Finsbury Media do?

If nothing else you’ll see what is possible, and how we could transform your business.

Most of our clients come from other agencies and in house teams. It’s natural and I’m more than happy to demonstrate how our tech platform transforms the bottom line. I guarantee if you compare what we do, and our results, you wont look back.

Send me an email and I will schedule a chat or meeting. Now that’s not a crazy thing to do.

Thats Sanity!

Send me a mail at paul.squires@finsburymedia.com

 

 

What’s happening in December?

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Well we are fast approaching the end of the year, there’s lots of Christmas Parties and stuff going on. But there is still some networking to be done in the last few days.

This Thursday December 6th I will be attending representing Finsbury Media at the Guildford Silicon Drinkabout.

Find details below:

Silicon Drinkabout Guildford

Thursday, Dec 6, 2018, 6:00 PM

The White House Pub
8 High St Guildford GU2 4AJ, GB

42 Members Attending

First timer? Don’t be shy! Come along and meet other like-minded tech and startup folk in a relaxed environment over drinks! Silicon Drinkabout Guildford is on the first Thursday of every month. Great news – Guildford Borough Council have kindly renewed their sponsorship of the event! We’re now sponsored for the rest of the year. The sponsorship he…

Check out this Meetup →

 

And the following week I will be donning my funny Christmas jumper (I’ll have to buy one?!) and attending on the Woking Winter Warmer with the Surrey Chambers at the HG Wells centre. Full details here:

https://www.surrey-chambers.co.uk/event-listing/event-detail/?eidQS=1CABD27E-64DC-4175-BA6A-BCAA35561047

 

This is probably the last chance to meet me this year – particularly useful if you want to chat about your marketing in 2019 and set a date for a formal meeting – I’ll show you how our tech platform can generate you leads that and make the most of your budget.

Cheers

Paulie x

The Guildford Innovation Awards 2018

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I will be representing Finsbury media at The Guildford Innovation Awards 2018 – designed to celebrate what Guildford does best – innovate! There are a number of business awards, but none focusing specifically on innovation in and around Guildford.

The awards are aimed at building upon the success of the 2017 Innovate Guildford programme, celebrating inspirational innovation across a spectrum of sectors in the borough and promoting Science, Technology, Engineering and Maths (‘STEM’) subjects.

Open to individuals, businesses and social enterprises located in the Guildford Borough, with eight categories and a ninth, special award for ‘Most outstanding innovation’ whose winner will be drawn from all categories.

Should be good night 🙂

 

Paulie x