Paul Squires

Official Website of Paul Squires - Entrepreneur & Head of Sales at 3-Commerce.co

Welcome to my Website

I’m Paul Squires, Head of Sales at 3-Commerce.co

Here I will write about things I’m involved in, upcoming events, and also what interests me.

I appreciate you spending your time checking it out.

Read More About Me

New role at 3-Commerce.co :)

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During the lockdown I have been looking at companies that have succeeded. In this new reality companies that have embraced digital have been really successful – those that have not embraced online are suffering.

It got me thinking – how many companies aren’t online? How many are on-line but with a poor website – or not accepting payments. Or accepting them in a bad way.

It surprised me. Less than two thirds of UK small business have a website. That is nuts. A website not only helps a business promote their offering and compete – but allows them to sell products and services too.

It got me thinking. Why do they not have online presence? Sure there are some sectors that have a captive client base, but the majority must want to reach new clients. They are in business after all.

Then I thought about what is available if you actually need a website.

Most small business owners are not web experts – nor should they be. So a small business that needs a website currently has two options.

A site based on a ‘cookie cutter’ template – these often lack SEO and have limitations and need users to create the content and pages. It can be a nightmare if you’re trying to run your business.

Of a fully coded site built by an expert – I’ve seen examples of companies being charged thousands for sites that don’t perform or even be found on Google. Some don’t even have SSL or checkouts or calls to action.

So what is the solution?

What if a company had the benefit of a fully coded, mobile optimised store – without the headache and upfront costs.

The website alone is not the end – you need a strategy to get found on-line – using SEO, Paid ads and social media. I have years of experience in this.

Many companies get this. But thousands don”t. The reason? They fear cost, commitment and dare I say it…change.

That’s where I feel I can make a difference.

I have teamed up with two digital entrepreneurs – together we have over 30 years experience. We know we can make a difference to businesses across the UK with what we see as a fantastic solution to get people transacting online.

Maybe a bricks and mortar shop wants to start selling to local residents – a manufacturer wants to put their catalogue online. Or even companies that want to update their online presence because they know its outdated and the competition is beating them.

The opportunities are endless.

It’s early days – I’m excited to be part of the team – the website will be live very soon and we have many potential clients keen to speak with us.

I’ll update here over the coming weeks – if this has resonated with you or you are interested in what we are doing – drop me an email at paul@3-commerce.co

Cheers!

Paulie

Hampshire Business Expo talk now announced

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Finsbury Media – The ‘no Fluff’ and ‘No Bull’ rules to on-line success!

Paul Squires, one of the senior consultants at Award Winning Google Premier Partner Finsbury Media, presents in his inimitable style an exclusive presentation sharing tips and advice to help your on-line marketing really succeed.

The event takes place in Farnborough on the 8th April 2020.

1. What is digital anyway?
2. Marketing BS – don’t fall for these traps
2. Google Ads – the truth exposed
3. Why it’s a numbers game
4. Organic SEO vs paid traffic – which is best?
5. How we help clients smash their competition on-line

Attendees will also receive an exclusive offer from Finsbury Media only available to attendees at the presentation.

If you want to book your FREE place just click here – https://hampshirebusinessexpo.com/

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Finsbury Media PPC and SEO Agency Autumn update 2019

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Ok here goes – it’s been a great summer so here is an update what’s been happening since I last posted….seems ages ago!

Finsbury Media were featured in the glossy ‘A Celebration Of Surrey Life‘ magazine – if you missed it here’s a pic.

The article mentioned the very popular Masterclass events I ran at our 2nd office at guildford SPACES.

I may do some more in the future so please keep an eye here and on social media (Linkedin and twitter). It gives me no greater pleasure than helping local business owners with advice, and pleased they were so popular.

I was keen that we had some activity at Trade Shows over the coming months – so have booked a place at the Kent Construction Expo in Kent on 3rd October.  This new show is from the same folks that did the Kent Vision Live Event and is one of our favs so should be well attended.

You can book your free place here

I will be there the whole day and happy to share tips and advice on PPC and Digital Marketing and SEO and all that good stuff.

Then we have another show in Woking – our first time at Woking Means Business.  This one day event in the heart of Woking will showcase lots of local business

I’m also giving a talk and you’ll hear about

  • Digital – How it differs from traditional marketing
  • Google Ads overview
  • Why Know should your numbers
  • The ‘3 x 3’ Rule that all web pages should follow
  • The truth about those magic Marketing Beans!

You can get your free ticket here

Also breaking news – I was made aware of the Bulgarian Digital Week 2019 –  23-28 September – showcasing the latest innovations in the field of information technology and telecommunications.

Over 30,000 visitors will hear about digital transformation and the benefits of implementing digital business solutions.

During the week, 13 conferences will be held that will address the problems and digital solutions in the field of digital technologies, internet marketing, smart cities, startups, logistics, etc.

I’m happy to have been asked to speak at the event on the 26th, and will cover optimisation and why it is important to track PPC campaigns. Many of the talks will be streamed live at this massive event. This is my first overseas speaking engagement for Finsbury and very much looking forward to meeting everyone at the show.

You can find our more here

 

 

And finally we have entered 3 categories in the Surrey Business Awards  2019.

Organised by Platinum Event Management, a division of The Platinum Publishing Group and publishers of the leading business magazines in the UK, the 2019 awards programme is even bigger and better with categories to suit every type and size of business, from start-ups to SMEs and large international companies.

2019 sponsors include Heathrow Airport, NatWest, Mazars, The Ken Blanchard Companies, Surrey Business School, Partridge Muir & Warren, projectfive, Hart Brown, Kingston Smith, Global, Gemini Print and Surrey Chambers of Commerce.

You can find out more and get tickets by clicking here.

I think thats enough for now – enjoy the Autumn sunshine and hopefully meet some of you soon 🙂

 

Paulie X 

Our first Finsbury Media ‘Marketing & Digital Media Masterclass’ in Guildford

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We completed our first 2 hour event event helping local business with Google visibility – we are running further events and I will update here and on LinkedIn.

Topics covered include PPC, SEO, Social Media and landing pages tips!

I’m pleased to say every delegate ticked the box ‘very satisfied’.

If you want to come to the next event or want to talk about Google Ads, SEO or Facebook ads – get in touch.

 

 

 

Finsbury Media Digital Masterclass – FREE tickets available now

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Are you a business owner needing sensible marketing advice? Have you struggled with marketing your business. Confused about what you should be focusing on and what really works to generate new clients?

Here’s your chance to hear first hand from the experts – with no fluff!

Paul Squires is one of the Senior team at Google Premier Partner Finsbury Media. For 5 years they have helped hundreds of business across the UK succeed online. This exclusive workshop lifts the lid on what Finsbury Media advise their clients every day.

You’ll hear about:

What every successful website needs to generate leads

Free on-line services that drive sales – that you can implement now!

How to get the most from Google to generate sales

Digital vs traditional marketing – and the truth about those ‘Magic marketing beans‘

Social Media overview and what works for our clients

Why SEO is important more than ever

PLUS we will explain

The Finsbury Media 3×3™ rule

Why you need to track your marketing – and we’ll show you how.

Featuring case studies and live demo’s and examples –  not to be missed if you want to get the very most out of your marketing budget.

Event Schedule:

2pm: Registration Coffees and Networking

2.15pm: Event starts

4.00pm: Event ends

Seats are very limited! Register now 

 

Success for Finsbury Media at B2B Expo at Excel, London

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We travelled to the Excel in March to attend Europe’s largest B2B Marketing event –The B2B Expo.

Over 2 days we saw hundreds of people and spoke about our groundbreaking tech and how we transform Google Ad Campaigns with our platform – and alongside drive increased organic results with our SEO tactics.

 

This was the first large event we have attended at it was a great success.

I was invited to speak on day 2 – and spoke about ‘Cutting The Agency Fluff!’ giving sensible and practical tips and advice on how to get the most from marketing budgets using proven strategies and techniques.

Thousands of delegates attended (I think last year it was over 15,000!) so it was an opportunity I did not want to miss.  My talk was taped and will be available on-line soon.

I’ll post updates when this is available. 🙂

If you missed the talk, or are just interested how Finsbury Media can help you with your lead generation just drop me a message.

 

Paulie x

 

It’s not all about impressions – exclusive talk ‘Cutting The Agency Fluff’ at B2B Marketing Expo

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Finsbury Media are attending as exhibitors the B2B Marketing Expo on 27 & 28 March.  I will be giving an exclusive talk ‘It’s not Just about Impressions – Cutting the Agency Fluff!’

I’ll break down what you should be doing, what you shouldn’t – and revealing the secret about MAGIC MARKETING BEANS.

Plus there will be freebies, cupcakes and several hundred pounds of marketing to the lucky winner of a competition at the end of my talk.

Places are limited – free tickets here 

 

Carlos Dasilva and Paul Squires from Finsbury Media collect SBS Award from Theo Paphitis

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Carlos and myself recently travelled to the International Convention centre in Birmingham to meet Theo Paphitis and collect our SBS Award.

Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis.

Theo is best known for his role in TV’s Dragons’ Den. As Chairman of Ryman Stationery  Boux Avenue and joint owner of Red Letter Days  he is a mentor and investor to many other business.

Each Sunday Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. The tweets are reviewed and each week Theo chooses his favourite lucky 6 who are then re-tweeted. As he has nearly a quarter of a million followers, this provides a massive boost to the chosen lucky businesses.

The event was excellent – the event was opened by Kypros Kyprianou CEO of Theo Paphitis Retail Group who introduced the show sponsors Square, iLaw, HP and DHL.

The day included some great presentations from Raja Saggi from Google, and a very inspiring talk from Sir Tom Hunter – who went from trainer salesman to Scotland’s first homegrown billionaire.

The event was a fantastic networking day and thanks to all involved and everyone we met on the day. 🙂