Welcome to my Website

I’m Paul Squires, Digital Consultant at Guildford's Google Premier Partner Agency, Finsbury Media.

Here I will write about things I’m involved in, upcoming events, and also what interests me.

I appreciate you spending your time checking it out.

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Finsbury Media wins Theo Paphitis #SBS competition :)

Theo Paphitis SBS

This week I’m delighted to announce Finsbury Media became one of the lucky 6 winners of the Small Business Sunday competition, organised by Theo Paphitis, the renowned retail magnate and entrepreneur.

As the owner of the stationery chain Ryman, homewares specialist Robert Dyas and lingerie retailer Boux Avenue he knows a thing or two about business –  his twitter profile humorously lists him as ‘Shopkeeper.’

Theo has been an inspiration to me over the years, I always enjoyed his appearances on Dragons Den on the BBC, and his no-nonsense approach to business is refreshing.

One of his quotes is

‘There are three reasons to be in business. To make money, to have fun – and to make money.’

It’s a very cool and fun competition – each week between 5 pm and 7.30 pm business’s are invited (after following his twitter accounts) to tweet Theo with their details and why they shine…and he chooses his 6 favourites (retweeting the ones he likes best on Monday evening.)

Those lucky winners are now members of #SBS.

Hundred’s of companies take part each week – and I was keen that Finsbury Media had a chance to win.

As a new business that is just 3 years old, Finsbury Media has suffered many of the pains and challenges that a startup would expect – and from 2 staff we now employ over 20.

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Based in our HQ in Jeffries passage in Guildford, we help our clients be found online with our cutting edge SEO tactics – but it is our unique Adwords optimisation we are best known for – our tech is amazing.

Many people have used AdWords – maybe they tried to do it themselves, had unrealistic expectations – or maybe they just didn’t know what the campaign ACTUALLY generated them.

We’ve changed all that, and we don’t have the ‘fluff’ that some people have had from marketing agencies.

We were awarded Google Premier Partner status as a testament to our success. We record everything (even calls) and our super clever algorithm will actively increase and lower bids based on results (an email, form or call) and not just a click!

Finsbury Media live and die by our results. No lengthy contract.

If what we do works – you’ll stay with us. The only companies that tend to tie you into a lengthy annual contract typically deliver poor service (and yes – mobile phone and satellite tv providers – that’s probably you!)

We have a diverse portfolio of clients – from new home builders, professional service, e-commerce and even a chimney sweep! All our clients get the same no-nonsense service and most importantly …increase in business.

This is what Theo says about the SBS competition on the official website.

Theo Paphitis

“I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.

All my businesses are privately owned and entrepreneurial in spirit. My stationery firm Ryman has thousands of small business customers, which is why they are now kindly sponsoring #SBS. I want to offer benefits to #SBS winners, past and present and the link with the stationery retailer allows me to do this, so thank you CEO Kypros Kyprianou and Co.

My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club. Like-minded individuals can share successes and learnings. This website will give a valuable profile to the winners chosen to date and should help those who have not yet won but want some tips on how to do so. You will find news about the latest winners plus events and activities of interest.

I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity

Theo Paphitis”

I think using  SBS is a great way to let people know what your business does – so if YOU want a great way to increase exposure, engage potential customers and market your small business you should definitely give it a try.

Remember  – you will need to be diligent and keep trying. I decided to use humour with our office Frenchie and a poem – here’s our winning tweet.

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Winning SBS is a great way to increase your exposure and I applaud Theo and his team for running it. I entered the competition every week, changing the tweet and message,  let your personality and passion shine through and be persistent.

And don’t give up!

You can find out more about SBS here – and best of luck!

Paulie x

Finsbury Media appear in the April issue of Surrey Life magazine

Delighted to be featured in this month’s Surrey Life magazine in the ‘Men In Business’ section.

As the article states ‘Surrey men mean business – we turn the spotlight on some of the county’s most successful – and discover what it is that makes them tick.’

So if you want to know what the most important bit of advice anyone has given me, what I’d tell someone who wanted to start a career in digital – and my take on equality in the workplace you can check it out.

It will be in the shops this weekend.

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Cheers 😉

Paulie x

Success for Finsbury Media at Alexandra Palace Toolfair/Elex Show

The first show of 2018 saw the team from Finsbury Media descend on Alexandra Palace for the huge ToolFair show. This is the first of many shows I will be organizing and attending with the team.

As part of the show, I designed a totally new look stand and flyers and even did a special show offer for new clients.

The tag line was ‘Don’t Make A Dog’s Dinner Out of getting new Clients‘ – as many people treat lead generation and AdWords in a crazy and haphazard way. There is also a feeling that Adwords can be a waste of money, it doesn’t work, or that it’s just too confusing. All incorrect!

As a tech company, it was a pleasure to show exactly what we do, and why tracking, optimization and using data is so important.

I even met several clients that I have dealt with in my previous roles, so that was pretty cool. A special shout to two companies that I used to get the show up an running – the stand was manufactured by Display Wizard – really great UK based team that sorted out the stand for me and helped with my design. Check them out at https://www.displaywizard.co.uk/

And I also made flyers – and postcards too using my favourite online printer Instant Print. Check them out at https://www.instantprint.co.uk/

We had many great new connections and conversations with potential clients and partners – thanks to everyone that visited the stand and made the event such a success for us.

Cheers

Paulie

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2018 – and a busy year ahead for Finsbury Media

We are back to work and have plans for the coming months.

We are attending several shows, we have

  1. The Surrey Business Expo on June 13th at the Surrey Sports Park,
  2. Kent Vision LIVE on 16 May at the Kent Event Centre –
  3. And at the end of January, we are at Alexandra Palace for ToolFair / Elex show. 

We have also entered various shows and awards, including the Theo Paphitis SBS, The Surrey Digital Awards and The Guildford Innovation Awards. 

Guildford

Plus I also hope to be at several speaking events later in the year, and I will post full details here.

So a busy few months ahead. I wouldn’t have it any other way!

 

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Christmas Networking with Connect Surrey

Today saw the pre-Christmas Connect Surrey networking event.

There was a quiz (in the style of the Chase), prizes of wine and choccies, and more funny jumpers than you can shake a stick at.

Did I win?

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Nope.

But at least I managed to wish the fellow gang all the best for Christmas and the New Year.

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Maybe I should’ve worn my Christmas jumper?

 

P x

The Thai Terrace Guildford – stunning!

Well, as you may know, my gastronomic passion is Indian food – a particular favourite the Ashuka Tandoori in Merrow who won Surrey Indian of the Year. Well deserved too!

So it was unusual that I went to a Thai restaurant for a festive treat with the Finsbury Media gang.

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I’m not normally that keen on Thai – but the rooftop restaurant The Thai Terrace changed all that!

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Situated in the heart of Guildford, with panoramic views of the town, the restaurant is simply stunning. Wonderful food, service and cocktails – it’s easy to see why they won the Experience Guildford Customer Service Award 2017 for Independent Restaurants.

This will definitely be one of my favourite restaurants when I fancy a change from poppadoms, mint sauce and Chicken Dhansak!

Give them a try when you are in the area – just make sure you book!

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