Welcome to my Website

I’m Paul Squires, Digital Consultant at Guildford's Google Premier Partner Agency, Finsbury Media.

Here I will write about things I’m involved in, upcoming events, and also what interests me.

I appreciate you spending your time checking it out.

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The BIG question….Is Cold calling dead?

So is Cold calling ‘dead’?

Depends on your strategy.

I make a point to call potential clients daily.

If I have experience in their industry I know I can add value.

Case in point I called a local client and noticed that there was an issue.

We met the next day – the agency working with them were ‘winging it.’

I looked over the monthly report they had been sent – total fluff.

There was no way of knowing any benefits their marketing budget was delivering.


I showed what Finsbury offer.

Call recording, optimisation and bidding software.

And showed our results.

As a performance agency we live and die by RESULTS – happy to say I now have a new client and looking forward to really improving their ad campaign (and SEO)

If you have a Google AdWords campaign and don’t know what it delivers – or just want to find out more.

Get in touch – 07415 192898 ✅

And cold calling?

Yes it works if you offer a superior service, and are consultative ✅

Cold Calling Dead ?



Summers here – busy time at Finsbury Media

Wow, busy time at Finsbury Media – we exhibited at the Surrey Business Expo – and I am due to speak at a few upcoming events.

I’ll post info here but do check the twitter feed for more up to date details.

I also did the second podcast looking at tips for a business that want to exhibit at a show – plus a FREE way to gain exposure for your company.


Then listen to the podcast. https://anchor.fm/paulsquires/episodes/Finsbury-Media-summer-podcast-e1qa15/a-a4d5ot


Success for Finsbury Media at KentVisionLIVE

This past Wednesday Finsbury Media exhibited at the amazing Kent Vision LIVE – some of the team and our CEO made the trip to sunny Kent and met hundreds of businesses.

I will be doing a podcast on how I put together the show – exactly and who I used to create such an awesome stand.



We met and chatted to a wide variety of business – everything from media agencies, solicitors, accountants and sole traders. It was a long day but the turnout was strong and organisation excellent. We came away from the show having demonstrated to local business what we do and how we do it – we even showed potential clients the platform and back end – and safe to say they were blown away!

I like to think we opened up many people’s eyes about what is possible with Finsbury Media technology.

image4 image3image2

Special thanks to our awesome client Amore Bakery who provided us some amazing branded cupcakes that were handed out to grateful delegates on our stand. You can check them out here http://www.brandedcupcakes.co.uk


We will be doing another show next month, the Surrey Business Expo – but before then we have some very exciting news with Finsbury Media up for 2 awards at the Eagle Radio Biz Awards – I’ll give updates next week.

That’s all for now – enjoy the sun and keep safe


Paulie x

Finsbury Media wins Theo Paphitis #SBS competition :)

Theo Paphitis SBS

This week I’m delighted to announce Finsbury Media became one of the lucky 6 winners of the Small Business Sunday competition, organised by Theo Paphitis, the renowned retail magnate and entrepreneur.

As the owner of the stationery chain Ryman, homewares specialist Robert Dyas and lingerie retailer Boux Avenue he knows a thing or two about business –  his twitter profile humorously lists him as ‘Shopkeeper.’

Theo has been an inspiration to me over the years, I always enjoyed his appearances on Dragons Den on the BBC, and his no-nonsense approach to business is refreshing.

One of his quotes is

‘There are three reasons to be in business. To make money, to have fun – and to make money.’

It’s a very cool and fun competition – each week between 5 pm and 7.30 pm business’s are invited (after following his twitter accounts) to tweet Theo with their details and why they shine…and he chooses his 6 favourites (retweeting the ones he likes best on Monday evening.)

Those lucky winners are now members of #SBS.

Hundred’s of companies take part each week – and I was keen that Finsbury Media had a chance to win.

As a new business that is just 3 years old, Finsbury Media has suffered many of the pains and challenges that a startup would expect – and from 2 staff we now employ over 20.


Based in our HQ in Jeffries passage in Guildford, we help our clients be found online with our cutting edge SEO tactics – but it is our unique Adwords optimisation we are best known for – our tech is amazing.

Many people have used AdWords – maybe they tried to do it themselves, had unrealistic expectations – or maybe they just didn’t know what the campaign ACTUALLY generated them.

We’ve changed all that, and we don’t have the ‘fluff’ that some people have had from marketing agencies.

We were awarded Google Premier Partner status as a testament to our success. We record everything (even calls) and our super clever algorithm will actively increase and lower bids based on results (an email, form or call) and not just a click!

Finsbury Media live and die by our results. No lengthy contract.

If what we do works – you’ll stay with us. The only companies that tend to tie you into a lengthy annual contract typically deliver poor service (and yes – mobile phone and satellite tv providers – that’s probably you!)

We have a diverse portfolio of clients – from new home builders, professional service, e-commerce and even a chimney sweep! All our clients get the same no-nonsense service and most importantly …increase in business.

This is what Theo says about the SBS competition on the official website.

Theo Paphitis

“I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.

All my businesses are privately owned and entrepreneurial in spirit. My stationery firm Ryman has thousands of small business customers, which is why they are now kindly sponsoring #SBS. I want to offer benefits to #SBS winners, past and present and the link with the stationery retailer allows me to do this, so thank you CEO Kypros Kyprianou and Co.

My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club. Like-minded individuals can share successes and learnings. This website will give a valuable profile to the winners chosen to date and should help those who have not yet won but want some tips on how to do so. You will find news about the latest winners plus events and activities of interest.

I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity

Theo Paphitis”

I think using  SBS is a great way to let people know what your business does – so if YOU want a great way to increase exposure, engage potential customers and market your small business you should definitely give it a try.

Remember  – you will need to be diligent and keep trying. I decided to use humour with our office Frenchie and a poem – here’s our winning tweet.


Winning SBS is a great way to increase your exposure and I applaud Theo and his team for running it. I entered the competition every week, changing the tweet and message,  let your personality and passion shine through and be persistent.

And don’t give up!

You can find out more about SBS here – and best of luck!

Paulie x

Finsbury Media appear in the April issue of Surrey Life magazine

Delighted to be featured in this month’s Surrey Life magazine in the ‘Men In Business’ section.

As the article states ‘Surrey men mean business – we turn the spotlight on some of the county’s most successful – and discover what it is that makes them tick.’

So if you want to know what the most important bit of advice anyone has given me, what I’d tell someone who wanted to start a career in digital – and my take on equality in the workplace you can check it out.

It will be in the shops this weekend.





Cheers 😉

Paulie x

Success for Finsbury Media at Alexandra Palace Toolfair/Elex Show

The first show of 2018 saw the team from Finsbury Media descend on Alexandra Palace for the huge ToolFair show. This is the first of many shows I will be organizing and attending with the team.

As part of the show, I designed a totally new look stand and flyers and even did a special show offer for new clients.

The tag line was ‘Don’t Make A Dog’s Dinner Out of getting new Clients‘ – as many people treat lead generation and AdWords in a crazy and haphazard way. There is also a feeling that Adwords can be a waste of money, it doesn’t work, or that it’s just too confusing. All incorrect!

As a tech company, it was a pleasure to show exactly what we do, and why tracking, optimization and using data is so important.

I even met several clients that I have dealt with in my previous roles, so that was pretty cool. A special shout to two companies that I used to get the show up an running – the stand was manufactured by Display Wizard – really great UK based team that sorted out the stand for me and helped with my design. Check them out at https://www.displaywizard.co.uk/

And I also made flyers – and postcards too using my favourite online printer Instant Print. Check them out at https://www.instantprint.co.uk/

We had many great new connections and conversations with potential clients and partners – thanks to everyone that visited the stand and made the event such a success for us.









2018 – and a busy year ahead for Finsbury Media

We are back to work and have plans for the coming months.

We are attending several shows, we have

  1. The Surrey Business Expo on June 13th at the Surrey Sports Park,
  2. Kent Vision LIVE on 16 May at the Kent Event Centre –
  3. And at the end of January, we are at Alexandra Palace for ToolFair / Elex show. 

We have also entered various shows and awards, including the Theo Paphitis SBS, The Surrey Digital Awards and The Guildford Innovation Awards. 


Plus I also hope to be at several speaking events later in the year, and I will post full details here.

So a busy few months ahead. I wouldn’t have it any other way!