With 250 million users on Twitter and over 1 billion users on Facebook, viral feedback and sentiment across key social networks can gives business a powerful advantage.
Making sure your business has an easily shareable social recommendation feature to exponentially extends customer genuine reviews to a huge audience.
But there’s more to it than that.
You can’t really put a price on the professional reputation of your business. These days Internet portals have been specifically developed to unjustly publish negative reviews. It’s my experience that most negative reviews are about miscommunication or a misunderstanding. And this can be easily addressed.
Reviews do so much more than provide feedback. People love to talk, but they love to talk about their shopping experiences even more.
Start a conversation between you and with those who value your products and services.
Gather insights into how and why your customers buy. Leverage future marketing initiatives based on conclusive data. Build your brand by capturing their stories, ideas and unique memories of their experience with your business.
Use your social channels cleverly – engage, inform and entertain your followers, and they will love you for it.
Get at the heart of what makes your customers tick in a unique and informative way.
Online commerce never closes, you can easily access (mobile or web) vital statistics and management tools through our savvy interface design.
Receive this quality data in real-time based on customer service, website functionality, new products, and overall usability. .
I engage and follow brands who do this – use your clever marketing on Facebook and Twitter, and you will be driven towards greater success.
There’s a statistics overdose. And you’ve probably seen it.
Working in the ecommerce sector, I’m constantly amazed at the number of figures paraded around to show how consumers trust feedback. A quick spin around Google and you’ll see
‘ 70% percent of US online adults trust brand or product recommendations from friends and family
46% trust consumer-written online reviews’
‘60% of survey respondents say they pay more attention to customer comments than to numerical or star ratings
or how about ‘7 out of 10 feel that customer review sites are unfair.’
And so it goes on. Different stats, different figures. It’s enough to make you go stir crazy.
However the conflicting responses are not really surprising.
In the review sector there are so many differentials. There are many ways of showing feedbacks after all.
You have ‘open platforms’ where anyone can leave a comment, with little or no authenticity of a transaction even taking place.
You’ll have testimonial pages on websites – typically showing only genuine and (probably filtered) glowing recommendations.
Then you have feedback companies that only show genuine customers comments.
I’m not saying one of the well known Travel review platforms is not good – I use it all the time – however I take some of what I read with a pinch of salt.
If I was a brand I’d want my genuine customers only to be able to rate and review my service, after all if it is going to be seen by potentially thousands of people I want to know it’s real.
And then there’s the benefits of genuine feedback. Don’t start me on that, its late.
On Tuesday 16th September I went along to the Jazz Cafe in Camden to hear a rare live performance from Dieter Meier from Yello. Dieter has a new CD out called ‘Out Of Chaos’ and it was great to spend some time chatting to him before the show. I have been a fan of Yello since …well since as long as I can remember, and it was neat to have the opportunity to meet him.
The CD is fairly different to Yello, but its well worth a listen. Best news too is Yello (and genius Boris Blank) are working on new material for early next year. Now that is awesome!
Had a great chat with Pimlico Plumbers this week, Charlie Mullins the CEO and ‘common sense’ advocate has written about it in his blog.
I remember seeing the TV show featuring Charlie and the team, and always see their premises as I travel to London on the train. Be great to work with them using Feefo and our ‘genuine feedback system.’
I have been really busy of late. I travelled to Chicago to meet lots of retailers at the IRCE, I spoke at Sheerluxe and a Mixing Digital event in Manchester. The key reason for all this is I like to meet new people and find out how their e-Commerce is working, and also talk about Feefo and reviews.
The Latest news and comment from Paul Squires (@paulsquirescom), Finsbury Media’s Digital bloke, Turntable messer and Musician and of course lover of the gym. And wine.