That famous quote ‘Insanity .. doing the same thing over and over again and expecting different results.’
It’s a bit like marketing. Let’s put this in perspective.
What do people do that is nuts?
If you keep running ads in papers that never lead to sales – that’s insanity.
Keep contacting people that will never buy from you – that’s insanity.
Keep sitting waiting for your ideal client to somehow contact you and transform your business – that’s insanity.
Keep working with a marketing agency or in house team because ‘it’s always what we’ve done.’ – that’s insanity.
Fail to embrace digital and technology to streamline your business – that’s insanity.
It’s crazy – but I guarantee 99% of the people who read this are guilty of some of the above.
What am I suggesting can be done to overcome this madness?
Take a look at what you do, how you do it, and if there are better ways of achieving results.
I’ve done this in my business – made some changes and mixed some traditional things up. And I’m glad I did.
What can you do?
Well if you are responsible for marketing and generating leads – how about seeing what a Google Premier Partner like Finsbury Media do?
If nothing else you’ll see what is possible, and how we could transform your business.
Most of our clients come from other agencies and in house teams. It’s natural and I’m more than happy to demonstrate how our tech platform transforms the bottom line. I guarantee if you compare what we do, and our results, you wont look back.
Send me an email and I will schedule a chat or meeting. Now that’s not a crazy thing to do.
Thats Sanity!
Send me a mail at paul.squires@finsburymedia.com